We started as a small, traditional family business based in the Yorkshire Dales many years ago and are dedicated to sourcing and selling the highest quality natural products, made from maximum strength and completely pure ingredients. Initially selling the products from our small shop and at craft fairs or country shows, we have steadily grown over the years and now Avena retails a massive range of natural remedies, beauty & bath products, skin care, massage oils, sports rubs, sensual products and an extensive gift range.